The New York Times kertoo, että Coca Cola on antanut avokätisesti rahaa lastenlääkäreille ja ravitsemusasiantuntijoille.
Rahavirtojen julkistamisen jälkeen mm. lastenlääkäriyhdistys Academy of Pediatrics ja ravitsemusasiantuntijoiden yhdistys Academy of Nutrition and Dietetics ovat irtautumassa tästä kyseenalaisesta kytköksestä.
At a recent Academy of Pediatrics’ national conferenceTo their credit the Academy of Pediatrics is now ending the sponsorship by Coca-Cola at the end of this year.
Today it was also reported, via an email to its members, that AND, the major American organization of dietitians, is also ending their Coke collaboration at the end of this year. This after 8 years of taking the sugar money and bizarrely allowing Coca-Cola to “educate” their members. Coke is not even going to be at their conference, which starts on Sunday, so it seems the they even pulled the plug early.
There’s some talk about Coke being the one who ended it, but that may just be spin, an attempt at damage control from Coke.
These two major players ending the sponsorships may be the start of a stampede to quickly get away from the Coca-Cola problem. It’s not free to take the sugar money any more. It now comes with a huge cost to an organization’s credibility.
Earlier
The American Academy of Family Physicians have also decided – earlier this year – to stop taking Coke’s sugar money at the end of this year (they started taking sugar money in 2009).
Next in line?
Here are four more organizations that really should rethink taking the sugar money:
•The American College of Cardiology – taking sugar money since 2010 (tell them on Facebook)
•The American Cancer Society – taking sugar money since 2010 (tell them on Facebook)
•The Obesity Society – taking sugar money since 2013 (tell them on Facebook)
•The American Collage of Sports Medicine – taking sugar money since 2010 (tell them on Facebook)